Alter It Website
The Client
Alter it is a specialist clothing alteration service that is changing attitudes through its contemporary approach to the traditional craft of tailoring. Their goal is to enhance the total retail offer and make clothing alterations part of the regular shopping experience.
The Challenge
Alter it were a new business that had yet to establish a web presence. After opening a number of successful stores, they were preparing to branch out into franchising and needed a website developed to complete the 'package' for their franchisees. Their brief was to create a highly visual site that was playful and interactive for the user while providing all the relevant information the user needed.
The Solution
Blank Motion Studios developed a hybrid website for alter it, utilizing an interactive Flash navigation with traditional HTML content. The interactive menu was developed as a series of characters (all based on the alter it mascot - mitch the stich). As the user interacted with the navigation the characters would perform a number of animations. A number of features such as a dynamic news and promotions feature were added to allow the content to be kept fresh and up to date on the website.
Alter it is a specialist clothing alteration service that is changing attitudes through its contemporary approach to the traditional craft of tailoring. Their goal is to enhance the total retail offer and make clothing alterations part of the regular shopping experience.
The Challenge
Alter it were a new business that had yet to establish a web presence. After opening a number of successful stores, they were preparing to branch out into franchising and needed a website developed to complete the 'package' for their franchisees. Their brief was to create a highly visual site that was playful and interactive for the user while providing all the relevant information the user needed.
The Solution
Blank Motion Studios developed a hybrid website for alter it, utilizing an interactive Flash navigation with traditional HTML content. The interactive menu was developed as a series of characters (all based on the alter it mascot - mitch the stich). As the user interacted with the navigation the characters would perform a number of animations. A number of features such as a dynamic news and promotions feature were added to allow the content to be kept fresh and up to date on the website.
Some of the alter it website's key features include:
Interactive Flash navigation control.Admin content management system PDF Management for maintaining online documents Flash Video PlayerGraphic elements designed by Studio Equator - Our graphic design partners
Technology
Related URL: http://www.alter-it.com.au
